Random House, a unit of German media giant Bertelsmann (BERT.UL), will sell the six chapters and epilogue of "Made to Stick: Why Some Ideas Survive and Others Die" for $2.99 each according to the report.
NEW YORK (Reuters) - Random House Publishing Group, the world's largest book publisher, is planning to test selling individual chapters of a popular book to gauge reader demand, according to a report in the Wall Street Journal.
Random House, a unit of German media giant Bertelsmann (BERT.UL), will sell the six chapters and epilogue of "Made to Stick: Why Some Ideas Survive and Others Die" for $2.99 each according to the report.
(Reporting by Yinka Adegoke; Editing by Quentin Bryar)
