From: Julia Moskin, The New York Times
Published May 19, 2008 08:43 AM

For an All-Organic Formula, Baby, That’s Sweet

Amy Chase started feeding Similac Organic infant formula to her second son, Amos, as soon as he was born in November 2006.

“When I saw the organic at Publix, I bought it, no questions asked,” said Ms. Chase, a self-described “yoga mom” in Atlanta.

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Like Ms. Chase, many American parents have rushed to embrace Similac Organic formula, even though it sells for as much as 30 percent more than regular Similac. In 2007, its first full year on sale, it captured 36 percent of the organic formula market, with sales of more than $10 million, according to Kalorama Information, a pharmaceutical-industry research firm. (Similac’s parent company, Abbott Laboratories, does not release sales figures for individual products.)

Parents may be buying it because they believe that organic is healthier, but babies may have a reason of their own for preferring Similac Organic: it is significantly sweeter than other formulas. It is the only major brand of organic formula that is sweetened with cane sugar, or sucrose, which is much sweeter than sugars used in other formulas.

No health problems in babies have been associated with Similac Organic. But to pediatricians, there are risks in giving babies cane sugar: Sucrose can harm tooth enamel faster than other sugars; once babies get used to its sweeter taste, they might resist less sweet formulas or solid foods; and some studies suggest that they might overeat, leading to rapid weight gain in the first year, which is often a statistical predictor of childhood obesity.

Asked about these concerns, Carolyn Valek, a spokeswoman for Abbott Nutrition, the division of Abbott Laboratories that makes Similac Organic, said that sucrose had been approved by the Food and Drug Administration and was considered “safe and well established.” Ms. Valek said that Similac Organic had no more sweetener than other formulas and that prolonged contact with any kind of sugar could cause tooth decay.

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