Enterprise Rent-A-Car Adds 5,000 Hybrids to its Green Car Fleet
Enterprise Rent-A-Car announced last week they will add nearly 5,000 gas/electric hybrid vehicles to its nationwide rental fleet and designate 80 "hybrid rental branches" - locations with a high concentration of hybrid vehicles available - in 24 major markets across the country including 10 of the nation's busiest airports.
This latest addition doubles the number of hybrid vehicles Enterprise owns, significantly adding to what is already the largest rental fleet of fuel efficient cars in the country.
Based in St. Louis, Missouri, Enterprise actively supports alternative fuel research through the Enterprise Rent-A-Car Institute for Renewable Fuels at the Donald Danforth Plant Science Center (I had the opportunity last October to chat with Dr. Richard Sayre, the Institute's newly-named director ). An overview of this and other environmental sustainability programs in which Enterprise is involved is explained on their website KeystoGreen.com.
To be sure, Enterprise is not an environmental advocacy organization - they rent cars. As Pat Farrell, Enterprise's vice president for corporate responsibility, told me in an interview last September, "We are not environmentalists."
In our talk, Pat emphasized that the philosophy behind the company's CSR efforts rests in the conviction that doing well for the planet, to the extent that a rental car company can, is what their customers increasingly expect and demand, and is ultimately in the best interests of Enterprise's long-term bottom line.