Heinz Redesigns Ketchup Package. Landfills Groan.
In case you've been under a rock, the big news on the street is the incredible new Heinz Ketchup Packet which will apparently revolutionize french fry enjoyment for the 21st century. The packet contains a larger amount of ketchup than the traditional sachet and opens in two ways — the traditional "squeeze" and the newfangled "dip." Blogs and other media are aflutter with excitement, and Heinz's corporate communications department is no doubt popping the champagne at a veritable coup d'etat of publicity.
And why not? Love it or hate it, the Heinz Ketchup packet is an established piece of Americana, globally ubiquitous, and depending on your taste for high fructose corn syrup, quite tasty. Successfully re-designing it will cause as much of a ruckus as introducing the New Coke, except it might actually work. Trouble is, the new ketchup packet, like the old one, is still a wasteful mishmash of un-recyclable material symbolic of yesteryear's "disposable" culture.
You can see where this is going.
For further information go to http://www.triplepundit.com/2010/02/heinz-redesigns-ketchup-package-landfills-groan/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TriplePundit+%28Triple+Pundit%29&utm_content=Google+Reader