Clorox Discloses Additional Ingredients Info
February 9, 2011 - The Clorox Company is expanding its communications strategy in an effort to help consumers make informed choices about the products they use in and around their homes. The company is disclosing additional information about the chemicals in its products through its "Ingredients Inside" program.
Clorox will now give the specific identity of preservatives and dyes in all U.S. and Canadian cleaning, disinfecting and laundry products. This information expands upon the listing of active ingredients, which has been provided to consumers over the last two years.
The company will also disclose a "palette" of fragrance ingredients--listed in numerical and alphabetical order--used in all U.S. and Canadian cleaning, disinfecting and laundry products. Clorox is also including a link to a PDF file that includes each fragrance ingredient's CAS Registry Number, the unique numerical identifier assigned by the Chemical Abstracts Service to every chemical available in open scientific literature, as well as the fragrance chemical names, provided by the International Union of Pure and Applied Chemistry (IUPAC).
Clorox said it has begun the process of adding a notice on all product labels that states: "A list of this product's ingredients is available at www.CloroxCSR.com."