From: Editor, ENN
Published April 21, 2011 05:52 PM

Newegg Launches Eco-Friendly "1 Ton Challenge" Campaign

Newegg Inc., ENN sponsor of the month, in partnership with Gazelle, is launching a "1 Ton Challenge" campaign to divert one ton of consumer electronics from landfills through its trade-in and recycling program. The campaign coincides with Earth Month and runs now through April 30, 2011. During this time, Newegg visitors trade-in their used electronic items, such as cell phones, laptops, gaming consoles, MP3 players, digital cameras and more for valuable Newegg gift cards. The weight of the traded items will be counted toward the landfill diversion goal.


In addition to rewarding consumers with Newegg gift cards for participating in the program, Newegg and Gazelle will also contribute $1 for every box of used consumer electronics gear it receives from Newegg customers to EarthEra Renewable Energy Trust, a program created by NextEra Energy Resources to help individuals and companies reduce their carbon impact and participate in the development of future renewable projects.

The Newegg "1 Ton Challenge" campaign includes a recycling partnership with Cloud Blue (, a US-based BAN certified eStewards Recycler that ensures electronics are responsibly recycled. All qualified products will also receive free shipping. To find out how to participate, visit

Bernard Luthi, vice president of marketing, web management and customer service for Newegg, said: "Many people these days are looking for ways they can help preserve the environment and do their part to contribute to a sustainable society. At Newegg, we believe that preventing e-waste and hazardous materials from reaching the environment starts with each of us doing the right thing with the unused gadgets in our home. We're proud to be able to offer our customers a trade-in program that gives them an alternative to simply throwing their used gear in the trash -- and can even put valuable Newegg gift cards in their pockets."

After the promotion period, visitors can still trade in their used gadgets for valuable Newegg gift cards at

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