Chain hotels beat independent rivals to go green
Chain hotels are doing a better job of going green than their independent competitors, according to a new analysis by Washington State University researchers. The study, which started as an undergraduate honors project, found chain hotels are more likely to use energy efficient light bulbs; train staff to turn off lights, heaters and air conditioning in unoccupied rooms; buy in bulk to reduce packaging; use safer cleaners and chemicals; and give guests tips on how to save water and energy.
As a result, independent hotels may be losing a competitive advantage in drawing customers, says Dennis Reynolds, Ivar B. Haglund Endowed Chair in the WSU School of Hospitality Business Management.
"I don't know if independents are as aware of the importance of being green today," he says. "If you have two hotels in a city at the same room rates, but one is green, are you going to pick it because it's green? Is that important to you or not?
"The preliminary research suggests that it is," he says. "I suspect a lot of independents haven't realized that yet in terms of the marketability, the importance, of attracting customers."
For further information and photo: http://www.clickgreen.org.uk/analysis/business-analysis/122707-chain-hotels-beat-independent-rivals-to-go-green.html