General Mills Releases 2012 Global Responsibility Report
General Mills today released its 2012 Global Responsibility Report, detailing the companyâ€™s progress in the areas of health, communities and environment. The 2012 report can be viewed or downloaded at GeneralMills.com.
Highlights from General Millsâ€™ efforts to nourish lives around the globe this past year include:
- Reaching the halfway mark toward achieving three of the companyâ€™s 2015 global sustainability goals: water, solid waste and packaging. General Mills is more than 50 percent of the way to achieving a 20 percent reduction in its water usage rate and a 50 percent reduction in its solid waste generation rate. In addition, the company has improved the packaging for 27 percent of its sales volume â€“more than halfway toward the 40 percent goal.
- Leveraging Continuous Improvement and Holistic Margin Management to make General Millsâ€™ plants more efficient and environmentally friendly. By eliminating non value-added processes, labor and materials, and focusing on what matters most to our consumers, these strategies have helped minimize cost, reduce waste and drive the companyâ€™s environmental performance â€“ while helping to keep our products affordable for consumers.
*Achieving a new record for improving the health profile of General Millsâ€™ products. The company improved the health profile of products representing nearly 25 percent of its U.S Retail product sales in fiscal 2011. Since 2005, more than 600 of General Millsâ€™ U.S. products have been nutritionally improved by adding whole grain, fiber or vitamins, reducing calories, fat, sugar or sodium or through other health enhancements.
* Delivering more whole grain than any other single ingredient in every Big G cereal. Whole grain is now listed first on the ingredient panel of all Big G cereals, indicating that whole grain is the most prevalent ingredient.