From: , ClickGreen, More from this Affiliate
Published December 4, 2014 06:28 AM

Good news, were eating less meat.

A third of consumers say they would consider eating less meat, with one in five saying they have already cut back on the amount of meat they eat over the last year, according to a new poll. 

The survey conducted by YouGov and commissioned by Eating Better and Friends of the Earth found only 5% of the British public were eating more meat.

The findings are published in Eating Better’s new report: Let’s talk about meat: changing dietary behaviour for the 21st century. This report concludes that despite strong evidence of the benefits for health and climate change, as well as public willingness to eat less meat, their efforts are unsupported by Governments and most food companies.

The Eating Better report identifies ten potential drivers for motivating behaviour change towards more plant-based diets and ‘less and better’ meat eating. Promising drivers include concern for health, concern for farm animal welfare and cost savings of eating less meat. 

High levels of meat consumption particularly red and processed meats are associated with adverse health including cancer and heart disease.  

Concern for climate change, the environment and feeding the world more fairly rate less highly as potential motivators of behaviour change. The latest YouGov survey found low levels of awareness that meat-eating has such impacts – only 28% of people agree that livestock production has significant impacts on the environment.

Steak cubes on the grill image via Shutterstock.

Read more at ENN Affiliate, ClickGreen.

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