Survey: Women Need Help When Making Wholesome Food Choices

The majority of American women, including moms, find it difficult to introduce more wholesome snacks into diet and seek more on-the-go options.

Aug 8, 2007

EAST HANOVER, N.J. -- According to a new survey, nearly all American women (92 percent) report that they are trying to bring better food choices into their homes, yet two-thirds agree that they sometimes find it difficult to introduce more wholesome foods into their diet and their family's diet. Additionally, the majority of women (88 percent) agree that they wish there were more on-the-go wholesome food options out there.

Don't Judge a Food By Its Cover

The survey revealed that most women claim to be savvy shoppers when it comes to buying food for themselves or for their families. For example, the findings showed that the majority of women say they are informed about ingredients like trans fats and high fructose corn syrup, with 57 percent reporting that they read the nutritional label frequently when shopping for food.

Yet, it's not just the fat and calorie content that is important when it comes to making food choices. Only two out of five women say they frequently read the ingredients lists in the foods they eat, with one-third reporting that they determine the wholesome value of a product by looking at the front of the package.


"There's more to choosing food than reading just the front of the box or even just the nutrition label," said Andrea Beaman, a holistic health counselor. "The ingredient list tells a more complete story by revealing what's in the food we eat. The more we know about the foods we're consuming, the more informed choices we can make."

Simplicity is Key

In the survey, nearly 90 percent of consumers often look for great-tasting, wholesome foods, with 78 percent reporting that they look for foods with a simple ingredients list.

On the heels of these findings, Back to Nature has introduced a line of snack bars made from organic fruits and grains, and real nuts. The Back to Nature brand advocates for eating healthier through foods made from nature's finest ingredients, and not a lot else.

"As a natural foods chef, I am always looking for new options to incorporate into my diet," said Beaman. "The transition to wholesome eating can be a challenge; especially finding quick, simple foods that fit most busy lifestyles."

About the Survey

The "Searching for Something Wholesome" study was conducted on behalf of Back to Nature by StrategyOne, an applied research consulting firm. StrategyOne conducted a nationwide custom online survey of 1,972 women regarding their food purchasing habits and wholesome food needs. All of the women surveyed played some role in the grocery shopping in their household. The interviews were conducted from June 15, 2007 through June 27, 2007, utilizing the field services of Harris Interactive. The margin of error for the total unweighted sample of 1,972 is +/- 2.2% at the 95% level of confidence.

For more information: