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Thu, Feb

Education Imperative Motivates This Week's ENN Radio Guests

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With expertise in everything from astronomy to warming, the five guests featured on this week’s ENN Radio program with Jerry Kay share the conviction that education is key to a healthy environment.

With expertise in everything from astronomy to warming, the five guests featured on this week’s ENN Radio program with Jerry Kay share the conviction that education is key to a healthy environment.


First, Kay speaks with Harlan Weikle, Editor (and blogger extraordinare) of Greener Magazine, for a fascinating conversation about the changing landscape of communication.


In anticipation of National Bike Month (May), Kay interviews Deb Hubsmith, Executive Director of the Marin County Bicycle Coalition, about the multifaceted benefits of shunning the auto in favor of the bike.


Next, Michael Taylor, director of a new documentary on climate change entitled The Great Warming, shares his unique perspective on an issue that is grabbing headlines and changing the way many of us envision the future.


Kay also visits with Bing Quock, an astronomer with the California Academy of Sciences’ Morrison Planetarium, to learn about Sky Tour, a free, downloadable audio tour of the night sky.


There is perhaps no better example of the potential of education to have a real, measurable impact on the environment than in the work of Keep America Beautiful (KAB). For a perspective on how KAB has literally changed the face of America over the past half-century, Jerry Kay speaks with the organization's President, Ray Empson.


Since its inception in 1953, Keep America Beautiful has focused on litter, and specifically on the challenge of addressing littering as a behavior that can -- and must -- be changed.


Bringing decades of research to bear, Empson says that there are three norms of behavior that lead to littering. First, people will litter in places where they have no sense of ownership. Second, people will litter where they believe that someone else is paid to pick up after them. Third, people will litter in littered places. By teaching individual responsibility as a key component of environmental stewardship, KAB achieves positive results on a grand scale.


KAB's Great American Cleanup Campaign is currently in full swing, having kicked off on March 2 and extending through May. Featuring events large and small in all 50 states, and involving 2.5 million volunteers, the campaign puts KAB's mission into intense action.


As Earth Day approaches, consider a few of Empson's suggestions on how each of us -- either as individuals or as part of a group -- can play a role in litter reduction:
- Pick up one piece of litter a day.
- Report graffiti to authorities.
- Keep a litter bag in your car.
- Conduct a recycling drive.
- Convert an illegal dump site to improved property.


For more, visit Keep America Beautiful's web site: www.kab.org.


Tune in to ENN Radio with Jerry Kay.


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