Companies looking to reduce their environmental impact without negatively affecting profits may want to consider increasing their investment in green technology and other sustainable IT solutions, according to a new study on information technology and sustainability published in Production and Operations Management.
Companies looking to reduce their environmental impact without negatively affecting profits may want to consider increasing their investment in green technology and other sustainable IT solutions, according to a new study on information technology and sustainability published in Production and Operations Management.
Terence Saldanha, assistant professor of information systems at Washington State University’s Carson College of Business, and his research coauthors have examined the impact of green IT investment and implementation on a firm’s energy conservation efforts and profits.
According to Saldanha, an increased focus on corporate environmental sustainability, as well as global efforts in response to climate change, continue to encourage companies to explore ways for improving energy efficiency.
“But this also goes beyond the notion of just being good to the environment. Customers also are looking for it,” said Saldanha.
Read more at Washington State University
