Now that the organic marketing concept has been around for a few generations, you’d think it would be easier to win consumers over. According to a recent survey by BFG Consulting it is. With the plethora of stores that now handle everything from organic bananas to pesticide-free, organically made canned food, today’s shoppers have little problem tracking down that “back-to-basics” version in or around the produce isle.
The only thing is, do they really know what it is? Would they be able to explain what it is that makes it stand out from regularly grown food? According to BFG’s research, not necessarily.