Toyota's Highway to the Future: Mobile Hybrid Experience Puts You Behind the Wheel


Hybrid and Interactive Exhibits at the Missouri State Fair Gives Attendees

Hands-On Hybrid Experience

WHAT: Toyota is bringing a nationwide tour called "Highway to the Future:

Mobile Hybrid Experience" to the Missouri State Fair on August 17-19,



The hands-on "Highway to the Future: Mobile Hybrid Experience" is

designed to provide attendees with the opportunity to experience Toyota's

Hybrid Synergy Drive system, which is found in the Prius, Camry hybrid and

Highlander hybrid vehicles, for themselves.

WHAT ELSE: There are four distinct interactive learning areas within the

exhibit. "Alternative Fuels: Fueling the Future," identifies the

differences in the various types of alternative fuels and how they are

produced. "Environment and Resources: Small Steps, Big Difference" shows

attendees what they can do to make a difference to the environment. The

Prius Driving Experience simulates the current Hybrid Synergy Drive

technology which allows visitors to interact with the system while on-

screen instructions offer driving tips. The "Hybrid Technology: Not All

Hybrids are Created Equal" exhibit gives visitors a better understanding

of the various hybrid technology options on the market and how hybrids

benefit the consumer and environment.

WHEN: August 17-19, 2007. Exhibit hours are from 9 a.m. - 9 p.m. on

August 17-18 and from 9 a.m. - 6 p.m. on August 19.

WHERE: Missouri State Fairgrounds, Sedalia, Mo.

VISUALS: -- Prius Driving Simulator

-- Interactive exhibits related to alternative fuels, hybrid

technology and everyday eco-friendly activities

-- Spokesperson onsite available for interview opportunities