What does the Copenhagen Communique mean to an entrepreneur? Am I being too blunt to suggest the answer is "nothing"? Entrepreneurs are focused upon their customers as the source of inspiration and profits. Laws passed by politicians receive entrepreneurial attention only when they impact their customers' ability to buy or their cost of operations. The Copenhagen Communique is a non-event to entrepreneurs except that it creates uncertainty on what rules governments might change in the future.
What does the Copenhagen Communique mean to an entrepreneur? Am I being too blunt to suggest the answer is "nothing"?
Entrepreneurs are focused upon their customers as the source of inspiration and profits. Laws passed by politicians receive entrepreneurial attention only when they impact their customers' ability to buy or their cost of operations. The Copenhagen Communique is a non-event to entrepreneurs except that it creates uncertainty on what rules governments might change in the future.
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But I hope that our future environment and economy will become more sustainable as a nexus grows between pioneering entrepreneurs launching price competitive and sustainable solutions and consumers' search for cost less, mean more goods and services.
Market research identifies the Millennial Generation and their moms, Concerned Caregivers, as pioneering adopters of sustainability. Along with “Sustainable CEOs†(and those who report to these leaders) these three consumer groups have $10 trillion of combined annual purchasing power. What market research indicates is that they will buy "green" goods and services if they are at least at price parity with un-sustainable goods and services.
The Copenhagen Communique and the 1400+ page proposed federal legislation tells us: "There are not enough votes to legislate change." Don't blame our politicians, do you really expect them to vote for change when 85% of Americans are against a tax on gasoline even with the understanding that our country is operating an un-sustainable economy where we borrow from China to finance our addiction to imported oil?
Vinod Khosla has the correct vision for how change will take place. He is billionaire venture capitalist investing in technologies that hold the potential to be price competitive against carbon-centric technologies. Vinod's vision is to have bio-fuels that are price competitive against $30 per barrel oil!
Article continues: http://www.triplepundit.com/2009/12/copenhagen-communique-an-entrepreneur-perspective/
