Downsizing — A Thousand Square Feet Per Person, A New American Standard

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Let's face it, the Great Recession has not been a plus for the green movement overall. Most ordinary Americans are still sympathetic to the cause, but their willingness to spend even a penny extra for environmentally friendly products has been dampened by four dollar gas, five dollar cereal and loss of equity in their homes.

Let's face it, the Great Recession has not been a plus for the green movement overall. Most ordinary Americans are still sympathetic to the cause, but their willingness to spend even a penny extra for environmentally friendly products has been dampened by four dollar gas, five dollar cereal and loss of equity in their homes.

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On the other hand, a positive by-product of all this is a lot less enthusiasm for what used to be part of the American dream: a McMansion of your very own, and the extra cars, boats and even planes that went along with this be-careful-what-you-wish-for icon. I know many successful boomers who are now moping around their 8 to 12,000-foot monuments to capitalism (many of them rendered in classic McMansionesque Tuscan style architecture) wondering what to do with the unused acres of space. "The Brady Bunch house seems like a shack compared to the dream of the typical middle class homebuyer/builder," said New York copywriter Jenny Lazar in an email to me on this subject. Indeed, her point is well taken, what used to be considered a large house is of modest dimensions by today's standards.

This is not meant to pass judgment on a long-standing tradition and part of the American Dream as we used to know it: a large, spacious home featuring huge foyer, high ceilings, many bedrooms and bathrooms, giant dining room and eat-in kitchen, multi-car garage, and more. Instead, this is to point out that perhaps America's long-standing love affair with this type of — not very green — home has finally run its course?

I can think of a number of successful friends who live in houses of this description. Surprisingly, many of them are empty-nesters or have only one or two children, which is hardly enough to fill a home with six to ten bedrooms. Other than the several times per year that they host major parties, community events and/or charity functions, they just aren't getting the value out of their super sized abodes. And a lot more often than you'd think, these homeowners are saying, "boy, if I could get out of this place whole, I'd like to sell it and downsize to a smaller house..."

Why do they want out? Usually, it's not only the unused space, but the carrying costs. Heating, cooling, cleaning and maintaining huge homes is an expensive proposition. Not to mention, the property taxes. The care and feeding of a large home is a big responsibility that seemingly never ends.

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