The Boba Co. and four other Simon Fraser University (SFU)-related ventures took home prizes from the university’s annual product competition.
The Boba Co. and four other SFU-related ventures took home prizes from the university’s annual product competition.
SFU Beedie School of Business student William Jiang and colleague Eden Ding co-founded The Boba Co., a company dedicated to creating innovative products & practical solutions for everyday business owners. They entered their first product The Boba Straw into #MadeBySFU, a duo-material reusable straw with a sleek stainless-steel body and an integrated silicone tip to achieve the same comfort & experience that you would get with plastic straws when drinking bubble tea.
The idea for Boba was conceived in light of the recent vote to ban plastic straws and foam take-out containers and cups across Vancouver, which is in effect starting June 2019. Jiang and Ding identified an opportunity for an alternative to paper straws, which become soggy and then unable to suck up bubble tea’s tapioca pearls.
"We tried other options like metal straws, but realized that it’s uncomfortable to drink out of and leaves a metallic taste in your mouth. We decided that we would take on this challenge and solve both problems of the discomfort from metal straws and the poor quality from paper straws," says Jiang.
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Image via Simon Fraser University.