Smokers Often Misunderstand Health Risks of Smokeless Tobacco Product, Rutgers Study Finds

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American smokers mistakenly think that using snus, a type of moist snuff smokeless tobacco product, is as dangerous as smoking tobacco, according to a Rutgers study.

American smokers mistakenly think that using snus, a type of moist snuff smokeless tobacco product, is as dangerous as smoking tobacco, according to a Rutgers study.

The study, published in the journal Addictive Behaviors, provides new research on what smokers think about snus, a Swedish style product that is popular in Scandinavia, but newer to the United States. Snus — a Swedish word for “snuff” — is a moist powder tobacco that can be sold in a loose form or in small prepacked pouches that users place under the top lip for about 30 minutes. It is typically spit free. About seven in 100 men use some form of smokeless tobacco in the United States, a figure the Centers for Disease Control and Prevention report is on the rise.

While smokeless tobacco products are addictive, contain cancer-causing chemicals and are linked with cardiovascular and certain cancer risks, products such as snus have comparatively fewer health risks than smoking when used exclusively — not in tandem with smoking — and may serve as harm-reduction alternatives for smokers unable or unwilling to completely quit tobacco. In Sweden, snus use has been linked to a decrease in tobacco smoking and smoking-related diseases.

The researchers reviewed how 256 smokers responded to questions about their perceived risk of developing lung cancer, heart disease and oral cancer from using snus versus cigarettes, and whether there were subgroups of smokers with similar patterns of beliefs. More than 75 percent of the participants smoked daily and about 20 percent had tried smokeless tobacco.

Read more at Rutgers University

Image: Olivia Wackowski, the lead researcher, is assistant professor of Health Behavior, Society and Policy at Rutgers School of Public Health and a member of the Rutgers Center for Tobacco Studies and Rutgers Cancer Institute of New Jersey. (Courtesy Olivia Wackowski)