How to Bring Con­ser­va­tion Mes­saging Into Wild­life-Based Tour­ism


Authors found that conservation messaging is virtually absent from many mainstream wildlife-based tourism operations.

A new study from the University of Helsinki suggests that wildlife-based tourism operators should be key partners in educating and inspiring tourists to take informed conservation action. The study introduces a toolbox of ideas for improving wildlife-based tourism operations.

The study states that failing to encourage tourists to do more on behalf of wildlife represents a missed opportunity for conservation.

“We argue that the combination of emotional engagement and knowledge-driven action provided by wildlife-based tours will pave the way for a new area of conservation-oriented tourism” says Dr. Alvaro Fernández-Llamazares, the lead-author of the study from the University of Helsinki.

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Image via University of Helsinki