Would you rather have 10 cents in your pocket or a 1-in-10,000 shot at $1,000?
Would you rather have 10 cents in your pocket or a 1-in-10,000 shot at $1,000?
Many people would choose the latter, and that could be the key to getting people to recycle more, a new University of British Columbia psychology study has found.
The researchers tested the idea of offering people who return used bottles a tiny chance to win a big cash prize, instead of the typical 10-cent deposit return. The result was that people recycled 47 per cent more bottles.
Read more at: University of British Columbia
Photo Credit: Uki_71 via Pixabay
