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  • Mobile Coupons Can Increase Revenue Both During and After a Promotion

    Mobile coupons not only drive customers to spend money during a promotion – they can encourage long-term purchase behavior as well.

    >> Read the Full Article
  • The new storm chasers? Unmanned ocean gliders go deep to help improve hurricane forecasts

    NOAA will soon launch a fleet of 15 unmanned gliders in the Caribbean Sea and tropical Atlantic Ocean this hurricane season to collect important oceanic data that could prove useful to forecasters.

    >> Read the Full Article
  • Can A Tiny Fern Help Fight Climate Change and Cut Fertilizer Use?

    Scientists have sequenced the entire genome of the tiny fern species Azolla filiculoides, a wunder-plant that played a pivotal role in cooling our planet 50 million years ago. Among its many properties, the Azolla can capture CO2 and nitrogen from the air and has genes that provide insect resistance.

    >> Read the Full Article
  • NASA Finds Fragmented Remnants of Beryl, Located West of Bermuda

    The remnants of former Tropical Storm Beryl are being battered by upper level winds, and that’s fragmenting them even more. NASA’s Aqua satellite passed over the northwestern Atlantic Ocean and found some of those scattered thunderstorms were strong.

    >> Read the Full Article
  • Yale Researchers Identify Target for Novel Malaria Vaccine

    A Yale-led team of researchers have created a vaccine that protects against malaria infection in mouse models, paving the way for the development of a human vaccine that works by targeting the specific protein that parasites use to evade the immune system. The study was published by Nature Communications.

    >> Read the Full Article
  • How Looking at the Big Picture Can Lead to Better Decisions

    New research suggests how distancing yourself from a decision may help you make the choice that produces the most benefit for you and others affected.

    >> Read the Full Article
  • New Research Calculates Capacity of North American Forests to Sequester Carbon

    Researchers have calculated the capacity of North American forests to sequester carbon in a detailed analysis that for the first time integrates the effects of two key factors: the natural process of forest growth and regeneration, and climate changes that are likely to alter the growth process over the next 60 years.

    >> Read the Full Article
  • What are the Pros and Cons of Longer Solar Contracts?

    The world’s first 35-year day or night solar contract (ACWA Power’s with DEWA in Dubai) also had a record-low price for solar with storage – of just 7.3 cents per kWh.

    >> Read the Full Article
  • An Orange a Day Keeps Macular Degeneration Away: 15-Year Study

    A new study has shown that people who regularly eat oranges are less likely to develop macular degeneration than people who do not eat oranges.

    >> Read the Full Article
  • Moving Fish Farms Enables Seagrass Meadows to Thrive, Study Shows

    Commercial fish farms should be moved away from seagrass meadows in order for both to thrive in the future, according to new research.

    >> Read the Full Article

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