You see a misshapen pepper, an undersized peach or an oddly coloured apple.
You see a misshapen pepper, an undersized peach or an oddly coloured apple. Divyansh Ojha sees an opportunity to reward farmers while improving access to affordable healthy eating in his community.
“All food deserves plates; all plates deserve food,” said the Ivey Business School HBA student.
Ojha understood the problems well: Despite more than half of all food produced in Canada being wasted, grocery stores still adhere to strict cosmetic standards – anything that looks or feels different is dumped. How could that be with 1-in-8 Canadians stull struggling to put food on the table?
FoodFund is Ojha’s attempt to even that rectify those numbers. His entrepreneurial venture gathers fruits and vegetables – both the imperfect in appearance and the surplus in nature – from southwestern Ontario farmers and delivers them weekly to the homes of subscribers within 70 kilometres of London.
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Image via Western University.